Have you ever wanted to cut out the middle man? Go straight to the source and save money? For most of my clients, ordering marketing and promotional items is an important responsibility that is in addition to their regular job duties. It's time-consuming and can be frustrating, even for an experienced professional.

"I never new how hard just placing an order could be!" said one exasperated client.

"After spending two days trying to order sticky notes online, I gave up and called you." (I just placed her order yesterday.)

"They wanted .eps vector art for color separations.... I had no idea what they were talking about" said another returning client.

Nearly all industries have middle men. They serve an important role and ad value. They know the product and it's technicalities. I know what .eps vector art is, and can prepare it in Mac or PC format. Want your logo embroidered on a cap? It'll have to be professionally digitized first but it may be impossible to sew your artwork on a garment. I know how to fix that for you.

In the promotional products industry, there are literally thousands of manufacturers and suppliers. Each has dozens or even hundreds of products with different artwork and set up requirements, minimum orders, and production times. It's technical, it's complicated, and if it's not done right, your stuff won't look good.

So how do you chose? Who'll get your artwork prepared correctly? Which vendors can you trust to deliver what they promise? That's where I come in.

I'm the middle man.

For the past fifteen years, I've worked with corporate safety programs so I know how successful they can be in reducing accidents. Georgia Pacific, Georgia AGC, MeadWestvaco, and Keystone Foods are clients we've had for years, and I've seen their safety programs not only reduce on-site accidents, but build employee morale as well.

Manufacturing, construction, processing and transportation.... any industry where employees are in potentially dangerous situations on the job, that's where a well planned safety program can pay big dividends in reducing lost-time accidents.

Ordering employee incentive items at regular intervals, and offering apparel or more expensive awards when safe hour benchmarks are met is a common practice that's been proven successful.

Having owned an advertising, screen print and embroidery company for fifteen years, I have in-depth knowledge in preparing professional quality artwork for all client purchases. Now, working with Indoff, I can devote all of my time to servicing customer accounts, including preparing artwork for approval before the order is put into production.

With our on-line search program and affiliation with ASI, I can find virtually any promotional item, apparel, gifts and awards, and have a quote to you by e-mail, usually within hours. Give me a call today and see why my clients have stayed with us for nearly two decades.

 John Shamblin
Indoff Promotional Products Territory Manager
South Alabama and South Georgia
334-370-2113

Have you ever noticed how the big corporations have their familiar logo on everything? Apparel, stationery, shipping labels, signage, vehicles, websites... the logo is on everything, consistently applied and instantly recognizable. There's a reason for this. It's been researched and proven time and again.

 Establishing and maintaining an identity is an effective psychological tool that targets a specific, demographic market segment and builds their confidence in the company. This identity also enhances  credibility with employees, vendors and other organizations. It's not rocket science, but it IS the science of psychology.

 An effective indentity or "brand" begins with a professionally designed logo. There is a lot more to a good logo than meets the eye, and working with an experienced professional is crucial. A poorly conceived logo can compromise an image from the outset and that can be difficult but not impossible to overcome.

It's becoming more common for laypersons to design their own logo because, let's face it, everybody has a Dell and a click art CD these days. But then, anybody can buy a scalpel too. Would you take out your own appendix?